Google Goggles

Google Goggles is a computer image processing technology from Google that leverages Google’s reputation for search and innovation. Google Goggles can identify some visual cues or “landmarks” in an image and generate relevant searches. This technology can also recognize bar codes and even some kinds of text in a photo, such as printed text on a captured page. This program can provide information about a photo taken with a handheld device and has been useful in various commercial and educational projects.

The Business Model for Google Goggles:

Internal factors: their core capability is to make searches easier, faster, and more real-time, described in a picture.

Partner network: the phones that are based on the Android platform, local ventures registered in the apps, and media partners, (could be newspapers, or their own site).

The activity configuration: to make searches easier as supported by their capability, through the pictures taken in a real time manner.

Value proposition: making searches to be more futuristic, and high-tech accented, for those who adapt advanced technology.

Customer relationship: events and competitions regarding the apps, or special offers with the registered ventures.

Distribution channel: the internet.

Target audience: earlier adapters and technological geeks.

Cost structure: cost of research, marketing, and product maintenance

Revenues stream: most like come from advertisements of the firms.

The Scamper for Google Goggles:

Substitute: Changes the medium to glasess and digital cameras.

Combine: Integrate the software with picture editing software, like instagram

Adapt: Adapt the functions of numeral search engines.

Modify: Modify the concept of a mere search engine to a tracking device

Put the other uses: When built through fashion glasses, it may form the latest fashion

Rearrange: Rearrange search engine into a tracking device instead of vice versa.

Source: technopedia.com

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