Monthly Archives: December 2012

It can often be difficult to come up with new ideas when you’re trying to develop or improve a product or service. This is where creative brainstorming techniques like SCAMPER can help. With this technique, we’ll try to innovate SBM ITB to be a better one.

Substitute : Change the learning method from class method to online class method

Combine : Using skype so the lecturers and student can consul anywhere and also all the learn save by video and post in youtube so the students can learn from there also

Adapt : Lecturer can use E-book

Modify : The library can be improve to be more fun so the students love to kill their time inside

Put to other uses : SBM campus not only the place to learn, but as recreational place also

Eliminate : Students can learn from home instead coming to class for absent

Reverse : The canteen can be self-service so the price will be decrease



Google Goggles is a computer image processing technology from Google that leverages Google’s reputation for search and innovation. Google Goggles can identify some visual cues or “landmarks” in an image and generate relevant searches. This technology can also recognize bar codes and even some kinds of text in a photo, such as printed text on a captured page. This program can provide information about a photo taken with a handheld device and has been useful in various commercial and educational projects.

The Business Model for Google Goggles:

Internal factors: their core capability is to make searches easier, faster, and more real-time, described in a picture.

Partner network: the phones that are based on the Android platform, local ventures registered in the apps, and media partners, (could be newspapers, or their own site).

The activity configuration: to make searches easier as supported by their capability, through the pictures taken in a real time manner.

Value proposition: making searches to be more futuristic, and high-tech accented, for those who adapt advanced technology.

Customer relationship: events and competitions regarding the apps, or special offers with the registered ventures.

Distribution channel: the internet.

Target audience: earlier adapters and technological geeks.

Cost structure: cost of research, marketing, and product maintenance

Revenues stream: most like come from advertisements of the firms.

The Scamper for Google Goggles:

Substitute: Changes the medium to glasess and digital cameras.

Combine: Integrate the software with picture editing software, like instagram

Adapt: Adapt the functions of numeral search engines.

Modify: Modify the concept of a mere search engine to a tracking device

Put the other uses: When built through fashion glasses, it may form the latest fashion

Rearrange: Rearrange search engine into a tracking device instead of vice versa.